News

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

At this year’s event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.  

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.

TV spot is supported by OOH and social ads.

Dynamic AI-generated ads are a retail first in linear audio, the brand claims.

Digital radio listenership also continues to grow.

GroupM had forecast the $1tn mark to be reached in 2025.

Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.

Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.