Some digital audio platforms, such as audioXi, DAX and Octave are traded through J-ET. The media agency will book these platforms onto their campaigns as they do with linear stations.
Other platforms, such as Acast, Spotify, and similar services are not traded via J-ET. For these platforms, Audiotrack offers a ‘Direct Campaign’ feature that lets you create your own campaign, add any non-J-ET digital channels, and build your own CI. You’ll find this option in the menu on your Audiotrack dashboard. If you need a new digital channel added, please get in touch and we’ll add it for you.